Search Results And Better Ensuring That You Get Your Content Found

By Matt Classen

Search results are a highly important factor when creating content. With this week’s article, we’ll overview 5 writing tips to rank higher on search results. Your content is the one thing that is going to get your rank higher in the search results. What are the attributes of good content for search engine? And how you can make it happen for your blog? We have some thoughts on the subject:

1. Headline

Statistics show that a big chunk of the total readers don’t go beyond headlines when reading something online. This is the reason that you need to make the most of the title of your content. Create a captivating title that catches the eye of the user instantly and compels them to read the post. At the same time, don’t forget Google’s display limit of 55-60 characters for the title.

2. Heading elements

Well-structured content is sure to capture the eye of your readers. At the same time it is going to be of great value for your search engine optimization as well. You have the option to use heading elements – H1 to H6. Try to use it as much as possible to structure your content. These headings and subheadings can go a long way to help you rank higher in search engine and social media results.

3. Write the right length

Larger content ranks more on search results. But, there is no thumb rule for this. You can create 300+ word blogs in more number to keep content fresh, rather than sticking to just one blog of more than 1000 words per week. Remember, the more the amount of fresh daily or weekly content, the more are the chances of your blog getting ranked in search results.

4. Create quality content

The most important thing to remember here is that content is a medium to attract people. It should add some value to their existing knowledge. You just cannot simply write about anything and expect to get ranked in Google. It must be of some value to the readers. That’s why it’s critical to identify your target audience, run some metrics to know their interests and create content which they want to read.

5. Don’t forget the keywords

No matter how far forward we move in SEO, the main focus will always be the keywords. While it is true when writing content that you must focus on writing good and relevant content rather than focusing on keywords, it is also true that you cannot ignore them. You need to get the balance right. In other words try to have the right balance of keywords used for the right amount of time in the post.

These were just a few of the points that you need consider when writing content on the web. There are plenty of other aspects to consider as well, but focusing on just these elements can help you crack the code for successful web writing. Give them a try and see for yourself how they will transform the way your content performs on the web!