Building Your Business Through Smart Application Of Social Media

By Matt Classen

Social media is a powerful way to market your business. While there are many people who think of this mechansim as a way to build a brand, in this post we are going to discuss another aspect of it rather than just brand building. With that in mind, here are 5 fantastic ways to generate leads on social media.

Let us take a look at those ways one by one and see how you can make the most of them:

1. Create engaging content

One of the 5 fantastic ways to generate leads on social media is to create Engaging Content. No brainer, right? Content is the most important thing when it comes to online marketing. No matter the type of business you are in, to win the hearts of people you need to create engaging content. That’s why the first thing you need to do to get more leads on social media is to create fun, engaging, genuine and informative content. This will help you capture the eye of potential users. And once they know you and your brand they are more likely to give you a try. Feel free to check out our Facebook and Twitter pages to see what engaging content is all about.

2. Start with free giveaways

The second of the 5 fantastic ways to generate leads on social media is to offer Free Giveaways. For instance, asking people to share their funniest selfie with a buddy, and offering some discount to the winner with the most number of shares is a fun example. These simple tactics can take your lead generation processes quite far, without you having to break a sweat.

3. Use a PR gimmick

The third of the 5 fantastic ways to generate leads on social media is to use some sort of a PR Gimmick. Viral content is a great way to generate more leads. If you are in a rush and can’t wait to get more leads, then getting in touch with a PR firm to create content like video (that can go viral) can be a great choice. You can find a number of online businesses that have benefited from viral marketing. So, why not give it a try?

4. Visual Content

Number four of the 5 fantastic ways to generate leads on social media concerns social media is all about Visual Content. So, a great way to make the most of your social media channels is by creating visual content that people can enjoy. Vine, YouTube videos, presentations, and infographics name just a few of the possibilities. All these can work wonders to capture the eye of users and attract potential audience towards your business.

5. Use Ads

Finally, the last of the 5 fantastic ways to generate leads on social media is Paid Ads. From Twitter to Facebook, each social media channel has their set of ad networks. Based on your target audience and platform, you can run paid ad campaigns and see where they lead your business.

So, these are some of the easiest and most effective ways to capture more leads using the power of social media marketing. If you are looking forward to making the most of these tips, then get to work without wasting any time. After all, all these things will require some effort from your side.

So, what are you waiting for? Pull up your socks and get going in generating leads with your social media!