Basic Tips For Any Digital Media Strategy

By Matt Classen

Digital media strategy has become an absolute must for any marketing strategy. There’s simply no way around it if you want to get your message out there and drive people to your doors. With this in mind, let’s overview the 9 Key Digital Media StrategyIngredients for a powerful digital media strategy.

1. Compelling Content

The first of the 9 Key Ingredients for a powerful digital media strategy is Compelling Content. Most people and/or organizations are so focused on using all the channels rather than creating a compelling message to disperse through those channels in the first place. There are simply too many boring or non-compelling marketing messages out there. So be creative, be authentic, and be interesting!

2. Website Design

The second of the 9 Key Ingredients for a powerful digital media strategy is your Website Design. Your website is the literal face of your organization in the digital media world. To put this in perspective, as a professional person, you probably want to carry a highly professional appearance, no? You want to dress nicely, manage your hairstyle, brush your teeth, stand up straight etc. Anything less will lessen the appearance of competence. Superficial as it may seem, appearance is important. So, if your personal appearance is important, why would you not want your organization to appear tip-top as well?

3. Blog

The third in line of the 9 Key Ingredients for a powerful digital media strategy is your Blog. Why is this? Simple. A blog is a powerful tool for improving search results on search engines like Google, Bing etc. That said, you need to use it! This means posting articles, sharing news and generally keeping relevant communication flowing about your business, industry etc. Keep in mind that you’ll need to post original content, as doing unoriginal content. Why? Because unoriginal content will cause search engines to penalize your site in terms of its rankings. Post original content consistently and search engines will reward you with higher rankings.

social media4. Social Media

The fourth in line of the 9 Key Ingredients for a powerful digital media strategyis your Social Media. There are a ton of social media companies out there. The trick is to find the ones that are most relevant to your business and then link them to you website and blog. Make sure to post on a consistent basis on each of the channels. Also make sure to post compelling content (see #1 of the 9 Key Ingredients for a Powerful Digital Media Strategy).

Also, you’ll definitely need to have a social media feed on your website. This shows all your latest social media posts as they’re posted. For an example of this, look what we have on our Arrow Northwest webpage. Once on our site, scroll to the bottom and on the right hand side you see the feed to our social media.

SEO5. SEO/SMO

The fifth in line of the 9 Key Ingredients for a powerful digital media strategy is your SEO/SMO (Search Engine Optimization and Social Media Optimization, When your website is looking good, your blog is putting out consistent/relevant updates and your social media channels are throwing out compelling content, you need to make sure it all connects back to your SEO/SMO. Make sure the key words you use with all your communication are consistent and SEO/SMO aligned. Remember, with so many people looking up information online, you need to make sure you’re found on as many search engines and social media channels as possible. SEO/SMO are key to all of this.

video media6. Video

The sixth in line of the 9 Key Ingredients for a powerful digital media strategy is Video. We recently published an article about the biggest trends in marketing in 2017. Hands down the most important is video and live streaming. Because so many people are on social media, and because people are looking for compelling content to consume and share, this makes video a key to your digital media strategy. Make sure it’s SMO aligned for maximum reach and share potential!

7. Paid Advertising

The seventh in line of the 9 Key Ingredients for a powerful digital media strategy is Paid Advertising. This means advertising on search engines, boosting your posts on Facebook and generally promoting your business on as many digital media channels as possible. Remember to use key words consistently!

email marketing8. Email Marketing

The eighth in line of the 9 Key Ingredients for a powerful digital media strategy is Email Marketing. This would consist of buying email lists to blanket send as much info as possible and hope that people will finally check out what you’re selling. You can also create Newsletters to blanket send, or even better, send to prospects and existing customers who are already engaged with your brand. With both options you can create hyperlinks to your webpage, blog, social media and video. This expands your reach and disseminates your message consistently.

google analytics9. Analytics & Reporting

The ninth in line of the 9 Key Ingredients for a powerful digital media strategy is Analytics & Reporting. Because #2-8 are all online, this makes it incredibly easy to measure just how effective all your efforts are. It also allows you to quickly make adjustments in your activities for maximum efficiency.

So there we have it. These 9 Key Ingredients for a Powerful Digital Media Strategy, if used consistently and effectively, are sure to get your message out to as many people as possible. They will allow you to build your brand. They will drive drive more people through your doors. Have fun and happy hunting!