Simple Tricks To Using Social Media Optimization

By Matt Classen

Social media optimization, has become a vastly important marketing tool in the last few years alone. Gone are the days when search engine optimization (SEO) was the only thing that marketers focused on for getting higher visibility. The time has come when social media optimization (SMO) has become equally important, if not so more, than SEO.

But the trick still lies in how to make the most of social media? What can you do to optimize your social media profile to gain better visibility for your business? If you are also looking for answers to these questions, then here are some tips that might help –

Maintain consistency

Keep in mind that with social media optimization that people will only be able to recognize your brand in the market if they see the same name across all platforms. Keeping in mind the competition out there, it becomes imperative to have your brand URL consistent across all social media platforms. For instance, if your business name is Arrow Northwest, then you must try to get social media profile URLs like –

In case they exact names are not available try to stay as close to the name as possible (keeping in mind that brevity is ideal). This simple social media optimization trick will help in all the subtle ways.

Don’t leave anything incomplete

Another important thing to keep in mind here is to complete all the necessary information required in the social media profile. Remember, social media is going to work as the second website for your business. So you would want to make it as in depth as possible for the users, where they can get to know everything about your business. The fact that search engines have started indexing social media content, you can go ahead and use keywords in your social media profile as well.

Make the most of your content

Whether it is Facebook, Twitter or LinkedIn, all these social media channels give the option to pin important posts to the top. So, you can make the most of it to get your most popular piece of information visible to the users. For instance, if there is a new product launch, you are going to hold a seminar or anything else on similar grounds, you can simply pin the post about it to the top. Even if you have a post that performed better than any of the others, you can simply pin it to the top and gain benefit from it over a longer term.

Focus on call to actions

C2As are the only way you are going to direct the readers towards your business website and thus to sell more. This is the reason that focusing on strong calls to action becomes so important. As a matter of fact, keeping the importance of calls to action in mind, Facebook has recently added a C2A feature right on your cover photo. So, don’t forget to make the most of it if you are looking to get higher visibility for your business.

There are plenty of other tidbits of advice to discuss here. Of course, if this is too tedious and you need an expert to pave the way, feel free to contact us at Arrow Northwest. We are happy to help your organization get to the next level with your social media strategies! If you are content to take on social media yourself, remember the simple fact that you must focus on all the above tips to make sure to get the most out of your social media activities. Good luck!