Digital marketing tips for growing website traffic are easy, if you remain consistent

In today’s article, we’ll talk about digital marketing tips for growing website traffic. In today’s competitive world, getting your website up and running online is not the only thing you need to do for your business. It becomes equally important, if not more so, to use state-of-the-art digital marketing strategies to maximize traffic to your website and the business that is derived from it.

And in this post we are going to talk about some of those strategies that you need to consider in order to grow your business website this year. Let us take a look at those tips one by one –

1. Conduct a website audit

“Audit Key” flickr photo by Got Credit goo.gl/aFE19d shared under a Creative Commons (BY) license

The first of our digital marketing tips for growing website traffic regards conducting regular audits. No matter how much effort you have put in creating the website, there is always room for improvement. And this is the reason you need to conduct regular website audits to see where the website stands in terms of technical proficiency. You can hire professionals like Arrow Northwest to conduct the audit for structure, content and more, and make sure that everything is up to the mark!

2. Create a roadmap

“The Big Media Roadmap” flickr photo by Catablogger goo.gl/8F5CWS shared under a Creative Commons (BY-SA) license

The second of our digital marketing tips for growing website traffic regards creating a roadmap. Now that you have conducted the audit, you will have a pretty good idea as to what changes need to be carried out on the website. Based on those changes, you should consider creating a roadmap of the things you need to do to improve the visibility of your website. Having a clear roadmap will make sure that you don’t miss out on any of the important aspects which you’ve discovered during the audit.

3. Don’t compromise on content

“Content writer” flickr photo by itsmeritesh goo.gl/qstWey shared under a Creative Commons (BY-SA) license

The third of our digital marketing tips for growing website traffic regards content content content! Content was, is and will always be king! Google loves websites with rich, useful and informative content. So, never compromise on the quality of content you have provided on your website. Incorporate data rich content, images and videos within your content to get the best results. As a matter of fact, you can make use of social media to a great extent for spreading the reach of your content.

4. Go mobile

The fourth of our digital marketing tips for growing website traffic regards getting your website mobile friendly. The world has moved from the age of computers to the age of smart phones, and Google has been shown to pay huge dividends in this regard. This is the reason why Google has been constantly penalizing websites which are not mobile friendly. So if you have not paid heed to this aspect, then one of the first things you ought to do right away is to make it responsive to mobile before Google hits with penalties.

5. Stay on top of everything

google analyticsFinally, and the most important of all the digital marketing tips for growing website traffic is to stay in the thick of things by keeping a constant check on how the website is performing. Google Analytics can prove to be the best friend for you in this way. Keep a close eye on sessions, bounce rate, page conversion rate, time on website and more using a Google Analytics account.

Following these simple tips are going to help you get the most traffic to your website. If you this simple tips prove to be out of your comfort level, or you find you simply don’t have the time to manage them effectively, feel free to contact us at Arrow Northwest to help you stay on top of the game!