Our Secret Sauce.


Serving the Portland and Eugene markets, Arrow Northwest is an inspired and aspirational marketing and branding agency. Our most powerful differentiator is the ability to deliver vibrant, engaging and compelling brand identities that attract the most engaged attention possible. How? We first help our clients identify the practical, cultural and aspirational assets that not only make their organization refreshing and unique, but allow them to more deeply engage their target market. We then coalesce and reinforce these elements into the very core of the client’s brand identity. With this empowered sense of organizational self, we then create highly impactful marketing solutions that deliver world-class results. Let us show you how.

How would we set you apart, anyway?


Our services

The practical delivery of goods and services is great. But remember,

People will always gravitate towards the authentic, the visionary and the inspiring.


How does your organization encapsulate and communicate all of these things?

Important Statistics.


80% of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand.

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands.

91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.

Question


What do the above statistics mean for organizations?

Answer


Customers (and by extension employees) are demanding that organizations resonate with their values in the most authentic ways possible.

Opportunity


Statistics such as the above are legion. They represent demand from the market. So, how will your organization provide the supply? How will you do so authentically? And how will this be reflected in your branding and communication strategies to win the day?

Let's gettalking.


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Our Philosophy.


Whether through our thoughts or actions, we strive every day to represent the very best of human nature. We live this ethos within our organization, and we can help your organization live it in yours as well. After all, shared human values in complex systems unleash unlimited individual and collective potentials for value creation. We feel very strongly (via personal experience and clear market statistics), that when this ethos is reflected in an organization’s branding and marketing activities, it attracts the very best kind of attention possible. This is branding and marketing at its finest, and we can help deliver it to you. Let us show you how.

Meet the Team


Our team is comprised of industry experts who deliver powerful results while keeping things real.

Matt Classen, MBA


Arrow NW Founder, CEO and Brand Identity Specialist

“Never doubt that a small group of thoughtful, concerned citizens can change the world. Indeed, it is the only thing that ever has.” — Margaret Mead

Matt’s professional journey has been different than most. After graduating from the University of Oregon in 1996, Matt understood that a globalizing world would require multiple perspectives, especially in the field of business. He left the comforts of Eugene and over a two-year period explored 30+ countries, becoming fluent in Spanish in the process. During his quest for insight, Matt became completely fascinated by the greater scheme of what binds and motivates us as human beings. Seeking to apply his fascination to the field of business, Matt decided to study for an MBA in an international setting. After returning to Oregon in 1999, he gained two years of practical business management experience before leaving for The Netherlands to earn his MBA.

After graduating, Matt was recruited by Deutsche Telekom AG in Bonn, Germany, as a Manager Trainee. During the first year of his contract, Matt worked in the Corporate Strategy and Policy department on a variety of overarching strategy projects that affected strategic direction for the entire company. During his second year, Matt worked as the Project Coordinator for T-Mobile’s sponsorship of the UEFA EURO2004 soccer tournament in Portugal, one of the world’s biggest sporting events. It was at a conference in Lisbon, where all the main sponsors of the tournament (e.g. Adidas, MasterCard, McDonald’s, Canon to name a few) had gathered, that Matt had an epiphany. As each of the sponsors presented their communication aims for the tournament, Matt was astounded at just how one-dimensional each of them were, including those of T-Mobile. Matt also wondered that if consumers were uninspired by the communication of the world’s best known sponsors, how could the employees of those companies be truly engaged either. It was obvious that both components were intertwined. It was at this point that Matt decided he wanted to be a brand identity expert. Over the next few years Matt passionately educated himself on the topic of brand identities and how they could be utilized to attract, retain and inspire customers, employees and supply chain partners on multiple levels.

In 2007, seeking a fresh start and to test his metal, Matt moved to Oslo, Norway and founded a small consulting company. In order to make ends meet in this nascent stage of his company, Matt worked as an executive level business English teacher with clients from national and international organizations. Integrating a broad array of business topics in his curriculum, Matt found himself acting as more of a trusted business advisor for his clients than English teacher. This gave Matt the opportunity to fine-tune his business acumen in a wide variety of areas, all of which he leveraged for the benefit of his consulting company. Over his 7-year stint in Norway, Matt worked with a multitude of organizations in areas as diverse as innovation processes development, business strategy development, brand identity development, project management, communication strategy and organizational change management.

In November 2014, Matt moved back to Oregon to be closer to his family, to found Arrow Northwest and to bring a multi-faceted, global perspective to the business communities of Eugene and Portland.

In addition to his consulting work, Matt is also on the Board of Trustees for the Give Me Sight Organization and was recently in Myanmar to executive produce a documentary that highlights the profound need for simple cataract removal surgeries, and how they dramatically improve the lives of the medically underserved. Matt also holds a passionate interest in promoting human rights and democratic values on a global scale. He is the Editor in Chief of Our Times and has conducted exclusive interviews with geopolitically important personalities including Viktor Yushchenko (former president of the Ukraine), Mohammad Nahavandian (current chief of staff to the president of Iran, Hassan Rouhani), Dr. Barnaba Marial Benjamin (currently South Sudan’s minister of foreign affairs and international cooperation), and a variety of ambassadors from around the world. Matt is also a regular attendant of the Oslo Freedom Forum and is fluent in four languages (English, German, Spanish and Norwegian).

“One of the principle drivers of all mankind is the desire to be a part of something that feels good and is deeply fulfilling. This could be personal relationships, life in a community and, of course, within a work environment. Compelling organizational cultures and authentic brand identities bring out the vast potentials of the knowledge-based co-creator (aka “employee”), attract the most vocally loyal customers, and inspire entire value chains of stakeholders. This kind of strategic advantage is extremely hard to copy and leads to sustained, superior financial results. Plus it’s amazing to be a part of. Isn’t life too short for anything less?”

—Matt Classen

Daniel Moret


Head of Marketing and Campaign Strategy

“Make everything as simple as possible, but not simpler.” —Albert Einstein (the guy was a comic genie as well as a cosmic genius)

Dan has wide-ranging experience and expertise in marketing that includes marketing strategy and planning, brand management, copywriting and editing (including writing for the web), art direction, print and online advertising, producing print publications, creating and upgrading websites, budget allocation and oversight, and event planning and management.

In addition to his work with Arrow Northwest, Dan is a faculty member at Oregon State University and leads the marketing and public relations efforts for OSU Libraries. In his consulting work he has managed the marketing and public relations efforts for the Oregon Small Business Development Center Network (with 20 locations in Oregon) and Healthy Moves, a Eugene-based nonprofit.

Previously, he coordinated the marketing efforts of some of the largest employers in the Eugene area, including Lane Community College, where he oversaw and coordinated marketing for the more than 30 departments of the college. He was also the marketing coordinator for the Eugene Water and Electric Board, the largest public utility in Oregon. He created marketing strategies, led successful campaigns and won awards for his work at both organizations.

Dan has also taught workshops on communications and marketing at the University of Oregon, including “Writing for the Web,” “Polishing Your Written Communications” and “The Perils of Punctuation.” And he’s a fine art photographer with work in gallery shows and in many private collections in the United States and Canada.

Prior to working in the field of marketing, Dan earned bachelor’s and master’s degrees in Mass Communications. His pioneering research and analysis of the formative years of the home video industry (The New Nickelodeons, 1991) is utilized in a number of books including Hollywood in the Information Age (Wasko, 1994), Veni, Vidi, Video: The Hollywood Empire and the VCR (Wasser, 2001), How Hollywood Works (Wasko, 2003), Technology and the Culture of Control (Guins, 2008), and From Betamax to Blockbuster (Greenberg, 2010).

“The best marketing happens when well-crafted text, dynamic photos and elegant design express the essence of an organization through the most effective communication channels and inspire your audience. It’s the product of just the right combo of art, science, skill and experience.

—Daniel Moret

Chad Lowe


Head of Graphic & Web Design

There is nothing wrong with staying small. You can do big things with a small team.” —Jason Fried

Chad Lowe is a designer, illustrator, and web developer who manages projects for consultants, agencies, retailers, and manufacturers throughout the nation. He received a specialized education in graphic design with a concentration in branding from the Fashion Institute of Design & Merchandising in LA and immediately was given a full-time position as a packaging designer after graduating.

Chad continued to work for a high-end design agency located in West Hollywood for four years starting as a junior designer and leaving as a senior designer and production manager. He made the move from Los Angeles to Oregon to start his own freelance design & art business and get his hands dirty in the Pacific Northwest. He sought out connections with companies and clients that carried similar creative-driven, self-sustainable and humanitarian values that coincided with his own.

Chad has worked with everything from Fortune 500 media companies such as Warner Bros. and Netflix to startups and small business owners. His designs have been seen in mainstream print and digital applications around the world including advertising, marketing, branding, photography, illustration, web/mobile design, packaging, and much more. Chad’s philosophy is that successful design requires a strong sense of purpose and self-awareness, which is what he expresses through his concepts, styling, and execution. He adapts fluidly to different aesthetics and helps clients achieve their biggest goals.

Chad is obsessed with observing, listening, experimenting, and most of all— creating. He loves to fiddle with numbers and logic until he can get a piece of code to work just right. Chad usually cannot go a day without picking up a pen and drawing. Few things excite him more than being able to collaborate with and learn from others.

Outside of work, Chad likes to draw and practice lettering as well as collaborate with other artists. He makes a point to “Make Something Everyday” and encourages others to do the same. He also enjoys craft beer, creating music, going on hikes, and playing with his cat.