By far, the most effective marketing and branding activities stem directly from a nexus of powerful organizational culture.


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Brand Identity Consulting


Organizational cultures that reflect powerful brand identities are very rare. Get it right, and you'll possess a strategic advantage that is hard to copy, attracts all the right attention and delivers sustained, superior financial results.

Sometimes organizations are unaware of the significant historical and cultural assets that they possess, or how they could be utilized to create powerful brand identities and effective marketing campaigns.

In other cases, organizations are aware of their historical and cultural assets, but don’t know how to utilize them to maximum effect.

At other times still, an organization is in desperate need of a culture and brand identity overhaul. Signs of this include dismal employee morale, high turnover, lack of organizational structure and direction, dissatisfied customers etc. When these symptoms set in, both your employees and customers will begin to look for greener pastures. At this point, an organization can either change, or suffer the consequences of sub-standard financial performance (or possibly even insolvency).

Our methodology and approach provide proven, positive results for all three of the above scenarios. We’ll power up your organizational culture and brand identity, and then help you communicate this reinvigorated sense of self in the most effective, inspiring and profitable ways possible. Your work environment will make you feel great and attract all the best attention possible. Contact us today and let us show you how.

Services

  • Brand Identity Diagnostic
  • Brand Identity Consulting
  • Organizational Rebranding Consulting
  • Staff Engagement Programs
  • Strengths and Talents Screening

90% of consumers would switch brands to one associated with a social or environmental cause.

80% of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand.

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands.