Powerfully effective marketing strategies stem from compelling brand propositions.


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Here's a test for you:


  • Can you plot the specific points for where your brand is amazing?

  • Can your employees?

  • Can your target market?

  • Is there consistency in how you, your employees and your target market identify with your company's brand?

By far, your organization’s most engaging and effective communications activities stem directly from a powerful brand proposition. Once you have this mapped out, developing your overall marketing strategy falls into line.

As a part of our 1-2-3 Solution, Arrow Northwest will help you construct or strengthen your unique and refreshing brand proposition. We will then derive marketing strategies that elevate you from an ocean of “sameness”. How?

Mapping Out Your Brand’s Awesomeness

Firstly, we specifically map out what makes your brand amazing. For example:

  • How do your products or services stand out from the crowd?
  • What is your organization’s powerful sense of purpose?
  • What are its cultural and historical assets?
  • What are the symbols, metaphors, stories or significant places that trigger positive associations with your brand?
  • Are these consistently communicated so that your employees, customers and prospects would be able to identify those same positive associations when asked?

Market Landscape Research

Once the above is well ascertained, we will survey and analyze your competitive landscape. We will pinpoint exactly how to differentiate your brand from your competition in a vibrant, refreshing and effective way.

Overall Strategy Development 

Finally, we develop your overall communications strategy so that you know:

  • Exactly how and to whom your organization’s excellence will be communicated
  • Which kinds of visuals will be used
  • Where your communications will be placed so that you engage with your target audience
  • How your audience will be channeled to your company in the most effective and effortless way possible.

After we create your marketing strategy, it’s on to the second part of our 1-2-3 Solution – The Creative.

84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services.

Mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012

68% trust online opinions from other consumers, which is up 7% from 2007 and places online opinions as the third most trusted source of product information.

Now, Check Out Step #2: Creative